The art of calligraphy can be useful for advertising
St. Petersburg. “The art of calligraphy can be useful for advertising” Valentina Orlova, Chairman of board of the World Club of St. Petersburg, Partner of the project expressed her opinion during a press conference in the Baltic Information Agency (BIA) on the opening of the International Exhibition of Calligraphy in St. Petersburg, on Tuesday, September 16th.
According to her, the use of this kind of art on billboards can make it “nice to look at and to read” opposite to those flashy colours and inscriptions that are used now.
“Elegance, style, and the pure taste of St. Petersburg citizens, which are seen in the exhibits, as well as in the design of the exhibition. These components must be shifted from the art of calligraphy into a sphere of practical use,” she concludes.
The International Exhibition of Calligraphy will take place at I.E. Repin State Academic Institute for Painting, Sculpture and Architecture from September 16th to September 21st.
Source: Baltic Information Agency (BIA)